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SECRETS IN SELF-PUBLISHING IN NIGERIA: FROM WRITER TO PRINTER (1)

The unfortunate trend in Nigeria nowadays however is that as the population of book users grow, the number of printers diminishes.

This is not unconnected to issues of power failure, incredible foreign exchange rate and the economic depression in general.

One unavoidable consequence of this is that writers are now left at the mercy of printers who are now provided with reasons to justify shoddy jobs, to charge arbitrarily, and to renege on promises.

But even with situations like this on the ground, many writers would still prefer to circumvent the invaluable inputs of the mainstream or the traditional publishers in getting their books printed by these local printers.

For one thing, a writer who believes he has written the greatest story that has ever been written, but who has been rejected many times and by as many publishers as he knew of, would probably not have a better choice than visiting the local printers to self-publish his work.

It goes without saying that the downside in a writer taking his work directly to a printer in this manner should be a matter of concern to the writer.

The risk-taking in the project, for one thing, is 100% on his part while it is 0% on the part of the printer. But even then, perhaps it might still be a risk worth taking. After all, his profit is also 100%.

The outcome of the printing however may go a long way in determining whether he will end up facing litigation, whether his 100% profit is worth it in the end, or whether the end product will only end in a dustbin.

The focus of this paper is on printers in Oyo State. There is however no doubt that Mokola in Ibadan is the Mecca of printing not just in Ibadan but in the whole of Oyo State.

This is why the Mokola printers would be greatly under the spotlight in this paper. It should also be emphasized that the location houses not only printers but also lithographers, graphic artists, typesetters, etc.

Differences between Self-publishing and Subsidy/Vanity Publishing

The writer recognizes various options opened to a writer in getting his work on the market. In this article however, the focus is that of self-publishing.

This is a situation where the author takes the responsibility of fully financing, promoting, and marketing his own work. His profit, as emphasized above, is 100% and it goes without saying that the loss will of course be 100% his own.

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It is recognized that he can find editors and designers to work on the manuscript but this is not usually the case. This is why this article is concerned mainly with a common case of the manuscript going to the printer, straight from the author’s hand.

It might however be necessary here to distinguish between self-publishing and another choice opened to the author; a choice which is sometimes confused with self-publishing, and this is what is known as Subsidy or Vanity Publishing.

When an author takes his manuscript to a small scale or a well-established publishing house for vanity publishing, these are the duties the publishers render for a fee as opposed to self-publishing:

  • The publishers do editing work on the manuscript.
  • They assign the International Standard Book Number (ISBN) to the book.
  • They provide illustrations and designs.
  • They may or may not be involved in promotion.
  • If they agree to marketing the book, their profit is based on percentage of sales.

Especially if the publishing house is a well-established one, all care is taken to make sure that the book is well-edited and packaged.

This is because their name is at stake since the logo of their company will accompany the book.  For this reasons, such publishing houses do reject manuscripts that are really not up to par, even when it is ‘cash and carry’.

The Differences between a Publisher and a Printer

In an article, Ajibola (2008) tabulates the differences between a publisher and a printer. For the purpose of this article however, we are going to take just one of the responsibilities of the printers.

‘The publisher is responsible for the publishing functions which include selecting manuscripts, commissioning authors to write manuscripts, negotiating and acquiring publishing rights etc.’ All these as she points out are none of the printers’ concern.

As she again says, ‘Printing is one of our most important means of communication. It is a process by which words and images are reproduced on paper and on such other materials as metal, glass and fabrics.

Printing provides textbooks and many other study materials for our educational system.’

A printer only prints. It is not his concern to improve on the content of the author’s manuscript or in promoting or marketing the finished products.

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He may be engaged by the author to do lithographic or designing work or assign the International Standard Book Number (ISBN) to the book or not.

The Chattered Institute of Professional Printers of Nigeria (CIPPON)

The Chattered Institute of Professional Printers of Nigeria (CIPPON) is the umbrella body for the printers. In the activities of printers in Nigeria in general, CIPPON, as observed, has little effects and in many places, the activities are even non-existent.

Majority of printers are never aware of the regulatory body or any organized training of the organisation for that matter. CIPPON, created by an act of Parliament No. 24 of 2007, is ‘…charged with the duty of regulating, controlling, managing and administration of printers in Nigeria …’

The website of CIPPON unfortunately offers no help on the matter. The latest Licensed Printing Houses Directory on its website is that of 2012.

From the directory, it is also noticed that an insignificant number of printers is registered. Although about 24% of the names of the registered number of printers on the website is not visible, of about 320 that are visible,

Only 17 (seventeen) are from the whole of Oyo State, only 9 (nine) from Ibadan, and out of this 9, only 1 is registered from Mokola in Ibadan. Even in 2012, these figures are appalling and not acceptable as it is quite far from reality.

In the research conducted by this writer, the number of printers at Mokola alone as of now is over 2,000 (two thousand). It is also learnt that even though the number of printers that had registered with CIPPON is still few, majority of printers had registered with the government.

It goes without saying that if CIPPON encourages full participation of printers at grass root level in its activities, it will go a long way in making the printing business in Nigeria more appealing by being more professional and more trustworthy in its approach.

Association of Professional Printers of Nigeria (ASSPON)

Association of Professional Printers of Nigeria(ASSPON) has been in existence long before CIPPON.

In contrast with CIPPON however, its influence is more felt by printers in Oyo State as in some other States.

According to research, most of the printers at Mokola for instance are members.  Members attend zonal meetings every 15 (fifteen days), local government meetings every month and state meetings hold about twice a year.

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This I believe to some extent helps to regulate the activities of the printers. The welfare of members is actively discussed and addressed at the meetings.

However, it is noticed that the members have an unfavourable attitude towards trainings. They do not consider the trainings of enough benefit as to sacrifice their precious time for.

This is a serious gap that I suppose CIPPON should conveniently fill. Knowledge keeps growing and if Nigerian printers do not want to be left behind in development in printing technology, there should be training and retraining for the printers.

Nigerian Publishers Association (NPA)

Although this paper is more about printers than publishers, no discussion about printing will be complete without talking about publishing.

After all, printers get jobs from publishers. Unlike CIPPON, I believe the Nigerian Publishers Association (NPA) deserves a pat on the back for their activities at sensitizing stakeholders in the publishing business.

One vital issue that is worth mentioning here, which publishing associations should see to is that besides the fact that many so called publishers are not registered with the government, majority of the registered publishers are in actual fact agents for book printers and nothing else.

The only job they offer writers is printing job. They have nothing that qualifies them to function in a publishing house or as a printer.

They neither do editing job nor provide illustrations or designs. They do not get involved with marketing or promotion but they may perhaps assist the ignorant writer who has never heard of ISBN in assigning it at a cut-throat price.

I suppose there should be a mechanism by NPA to separate the wheat from the chaff.

More awareness should be created for their activities. For one thing, NPA should provide a better platform for collaboration between the publishers and the printers.

This cannot be overemphasized. The association between the two is loosely like that between the doctor and the nurse. One diagnoses what is to be done and the other sees to it that it is done well.

When the synergy between publishers and printers breaks down, the consequences in our educational sector can be immensely detrimental.

 

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