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7 USEFUL PUBLISHING STAGES FOR PUBLISHERS

  1. Acquisition Stage

This is the stage where the publisher hunts for the manuscripts from the authors and the authors approach the publishers to publish his/her works.

There are main two steps of acquiring manuscripts by the publisher.

  1. Steps to Acquiring Solicited Manuscripts
  2. Steps to Acquiring Unsolicited Manuscripts

 

  1. Steps to Acquiring Solicited Manuscripts

This occurs when the publisher hunts for the competent and seasoned authors to write manuscripts on different subjects.

The authors may be professors, educators, philosophers, teachers, businessmen, etc.

Here, the publisher will invite the writers and one of the writers will be a lead author. The publisher or the lead author will assign aspects of the subject to each author.

After the completion of writing, days will be fixed where all authors will be met for work critique. This is to make sure that an individual writing complies with the terms of originality, uniformity, consistency and policy of the company.

The publisher sponsors the project and pays the authors the royalties based on the agreed percentage.

  1. Steps to Acquiring Unsolicited Manuscripts

This occurs when the writer comes to the publisher himself/herself with manuscripts to seek opinion of the publisher to publish.

The author may prefer to sponsor the project or if the publisher finds the manuscript superb, the company may seek the opinion of the writer to sponsor the project and pay royalties to the writer.

  1. Assessment Stage

Assessment is a process in which a judgement is made about a person or a thing/situation.

The manuscript assessment is to judge whether the manuscript is publishable or not, considering many criteria. The manuscripts must pass through this stage in order to ascertain originality, correctness, completeness, and curriculum and company policy compliance.

During assessment, the assessor(s) will pay a careful attention to every nook and cranny of the manuscript, starting from the title, name(s) of the author, content of the manuscript, arrangement, target audience, styles, dictions, language, bias, contributions to the knowledge, etc.

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The report of the assessor will reflect synopsis/summary of the manuscript, observations of the assessor in terms of the strengths and weaknesses of the manuscript.

After the assessor has pointed out the strengths and weaknesses, the next step is to decide on the manuscript.

The decision of the assessor lies in three aspects: acceptance for publication, reworking or rejection. Reworking is pointing all the sensitive weaknesses to the author and reworking on them.

Rejection may occur as a result of many things. The manuscript may not fall into company’s publishing schedule at that time; the manuscript may be badly written; the manuscript may include portions that are against the policy of the company and the likes.

  1. Editing Stage

According to Longman of Contemporary English, editing is an act of preparing a book for printing by removing mistakes or parts that are not acceptable.

In book publishing, the editor decides what to include and in what order to include it. There are different types of editing that the editor does.

Some of the editing types are copy editing, content editing, structural editing, substantive editing, technical editing, stylistic editing, etc. All these editing types will be published in the next post.

The editor will arrange and make every improvement to the manuscript and make sure that the manuscript is good to read.

The editor takes care of grammar, spellings, punctuations, words, creating spaces for pictures, images and illustrations together with the illustrators and designers.

He will write the illustration briefs, check the copyright page and imprint page and all front-matter pages to ensure that the manuscript is ready for design and formatting.

  1. Formatting, Design and Typesetting Stage

The next stage is for manuscript to go for design where it will be refined to look great. The designer format and design according to the page, font and picture/image insertion.

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This is where the raw material (manuscript) will turn to book. Also, the designer makes a professionally relevant and beautiful cover for the book.

  1. Proofreading Stage

After the formatting and design, the text and content will be made available to proofreading to ensure there are no hidden errors that were not caught during the editing process.

The copy will be reviewed by a professional proof-reader, who will check for consistency, clarity and style in the text, as well as for any typesetting errors.

The proof may be done once or twice, depending on the volume and complexities of the manuscript and how it is well edited.

6. Pre-Press and Printing Stage

The pre-press is an arrangement done after proofreading by production unit before finally going to the press for printing.

When the work is at the printing, a care must be taken to make sure that production, trimming and cutting, binding and packaging are of quality.

If not, the work of professionals that have worked on the project will be in vain. This is the final stage of the publishing process.

7. Sales, Marketing and Publicity Stage

This process is to make sure that the book ends up in front of readers. The readers are end-users of the book. The marketers or sale representatives move to schools, bookstores, ministries and individuals to sell the books.

The publisher uses different strategies to present their books to the readers. Some companies write proposals to the governments to secure bulk order.

They attended book launches, book reviews, book fair, etc. where they can seize the opportunity to present their copies of book for reviews and publicity.

Deola Adelakun

 

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